Skunk is a large ice-cream brand built on trust, authenticity, and comfort. Its audience seeks not just quality products, but reassurance, a brand that feels safe, familiar, and reliable. The project focused on creating a refined, approachable identity that communicates gentleness without losing confidence. The resulting visual system emphasizes clarity, restraint, and consistency, positioning Skunk as a trustworthy, emotionally resonant brand designed to feel comforting, clean, and dependable — especially for a female-focused audience.