I led and collaborated closely with internal teams, stakeholders, and clients to develop cohesive brand identities for distinguished programs and organizations such as STP, SOT, ACT, BDRP, and IMPSS.

My role included creative direction, brand strategy & design, website design, and hands-on design execution—ensuring each identity aligned with the client’s mission, audience, and long-term goals. From typography and color systems to digital and print applications, I helped roll out scalable brand systems that elevated recognition, consistency, and impact across web, event, and publication touchpoints.

These projects often required navigating complex approval workflows, aligning diverse stakeholder expectations, and building out comprehensive brand toolkits for future use. Whether developing a fresh identity or refining an established one, I brought a balance of strategic insight and creative innovation to every project.