I developed the brand identity for Zero Waste Kenya, a campaign promoting sustainable waste management practices in line with Kenya’s SWM Act 2022. My work included designing the logo, creating campaign collateral, and producing illustrations that reflect African ethnicity in everyday life. The branding featured a green, earthy color palette to represent sustainability and environmental stewardship, anchored by the tagline “Mazingira Yetu, Afya Yetu, Uhai Yetu” (Our Environment, Our Health, Our Life). Each design was created to engage both waste generators and waste collectors, raising awareness about responsible waste disposal and supporting the campaign’s mission to contribute to The Great Global Cleanup.