I developed the brand identity for Zero Waste Kenya, a campaign focused on promoting sustainable waste management practices in Kenya under the SWM Act 2022. My role included logo design, campaign collateral, and illustrations showcasing African ethnicity in everyday scenes. The branding incorporated a green, earthy color palette to symbolize sustainability and environmental stewardship, with the tagline “Mazingira Yetu, Afya Yetu, Uhai Yetu” driving its message. The designs were crafted to engage waste generators and collectors, raising awareness about responsible waste disposal while aligning with the campaign’s mission to support The Great Global Cleanup.