I led the visual identity design for the Society of Toxicologic Pathology’s 42nd Annual Meeting in Las Vegas, Nevada. The goal was to create a brand system that felt modern, grounded, and inspired by its location. The design combines scientific professionalism with the serene warmth of the Nevada landscape, using clean geometry, minimal typography, and subtle landmark silhouettes layered over calming sky gradients that evoke sunrise and clarity. This balance of structure and calmness established a sophisticated tone that reflected both innovation and community within the field of toxicologic pathology.

The identity extended across event signage, digital graphics, web banners, and ID systems to ensure consistency and usability. Each element was built for scalability and legibility across different formats, helping the event present a unified and professional image. The cohesive look elevated the perception of the annual meeting, reinforced STP’s credibility as a global leader in toxicologic pathology, and provided a flexible framework for future conferences.