Reviving New York City
Logo|Branding
For my personal project, I developed a brand identity concept for the Revive Conference, an annual event for creative professionals. The goal was to create a visual identity that embodied the conference’s core values and vision, capturing the spirit of revival, inspiration, and collaboration. The challenge was to design a brand that would not only captivate attendees but also elevate the impact of the 2023 edition of the conference.
Concept Development
In the concept development stage for the Revive Conference brand identity, the focus was on creating a visual language that embodied the conference’s theme of sparking change and creativity. The moodboard centered around the vibrant energy of New York City, incorporating bold typography and iconic imagery. A key design element was the use of the city’s iconic cab yellow, which added a striking and memorable touch, evoking movement and vitality. This, combined with vibrant colors and clean, modern layouts, helped convey the essence of revival, collaboration, and innovation at the heart of the event.
Application
