OFW Conference
Brand identity
About ofw
OFW stands as a vibrant and dynamic three-day extravaganza, celebrating the remarkable achievements of women across diverse industries—ranging from business and academia to sports and beyond. Through a captivating series of sessions, attendees are immersed in an enriching environment, fostering connections with accomplished and inspiring women from around the globe. Whether you're an entrepreneur, executive, student, or simply seeking inspiration, OFW is an unmissable experience.
brand concept & visual identity
The "One Fierce Woman" brand serves as a bold and empowering emblem, designed exclusively for women who exude confidence, strength, and authenticity. Rooted in the essence of fierce femininity, the brand ethos revolves around embracing individuality as a potent source of power. Rich and daring, the color palette features deep greens, vibrant pinks, and pristine whites—symbolizing strength, confidence, and luxury. The typography mirrors this boldness, employing a modern sans-serif for the brand name and headlines, complemented by a refined serif for supporting copy. At the heart of the brand lies a captivating icon—a depiction of a strong and confident woman rendered in a bold and graphic style. This iconic imagery permeates across all branding materials, including the website, social media profiles, and marketing collateral, resonating with women who embody resilience and determination.
result
The "One Fierce Woman" brand emerges as a potent and empowering force, resonating deeply with strong and confident women worldwide. Its bold visual style, coupled with an unwavering focus on individuality and strength, serves as a rallying cry for those seeking to embrace their inner fierceness. Through its bold and striking presence, the brand offers a beacon of empowerment, inspiring women to own their power and make their mark on the world.
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