In the concept development stage for Bloomy Garden’s brand identity, the focus was on creating a visual language that embodies the essence of accessible and convenient healthy living. The moodboard centered around evoking a sense of freshness, vitality, and community engagement. Key elements included natural tones, organic shapes, and clean, modern typography to convey the simplicity and ease of their service, while emphasizing their commitment to promoting well-being through fresh, organic produce.