For Zawadi, a brand built to connect people with trusted beauty and wellness professionals, I developed a complete identity system that reflects elegance, inclusivity, and community. The visual direction combines bold typography, a versatile logo system, and a vibrant yet sophisticated color palette inspired by a sense of royalty and wellness. Supporting elements such as imagery, illustrations, and icons were carefully crafted to highlight diversity and modern self-care experiences. The result is a cohesive and memorable brand that empowers both vendors and clients while maintaining a strong, recognizable presence.