For the Society of Toxicology Annual Meeting 2025, I led the visual branding and digital experience design, creating a bold, forward-looking identity that reflects SOT’s mission to advance toxicological science. The project spanned logo concepts, a cohesive design system, and flexible templates used across web and print, alongside a responsive digital countdown and session proposal interface. Inspired by themes of scientific discovery and innovation, the visual language balanced clarity with energy, helping unify the event’s communications and elevate its presence across channels. The final result strengthened event visibility, reinforced SOT’s commitment to innovation, and contributed to a highly successful and well-attended 2025 meeting.